Building Customer Relationships
That Compound Revenue

From email and WhatsApp marketing to CRM implementation and conversational AI, we automate every customer touchpoint to drive higher engagement, faster conversions, and stronger retention across your entire customer lifecycle.

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Email, CRM & Marketing Automation Services

Customers now interact with a business across five or six channels before they buy, and most companies still manage each one in isolation: a separate email tool, a disconnected CRM, a WhatsApp inbox nobody owns. The result is fragmented data, generic messaging, and customers who fall through the gaps between systems that were never built to talk to each other.

IMARC Amplify builds and manages the connected customer engagement stack that closes those gaps, spanning email marketing and automation, WhatsApp and SMS engagement, CRM implementation, conversational AI, and loyalty programs that keep customers coming back. We combine the platforms, the workflows, and the ongoing management to turn one-time transactions into long-term customer relationships.

Everything You Need to Engage, Convert, and Retain Customers

Email Marketing & Automation

Build and manage lifecycle email programs that turn browsers into buyers and buyers into repeat customers. We design triggered flows for welcome series, cart abandonment, post-purchase, and win-back campaigns, backed by segmentation and testing that improves performance with every send.

WhatsApp Marketing & Commerce

Turn WhatsApp into a full commerce and support channel using the Business API. We set up broadcast campaigns, automated order updates, catalog-based selling, and two-way conversations that meet customers where they already spend their time.

SMS & Push Notification Marketing

Reach customers instantly with time-sensitive SMS and push campaigns that complement your email and WhatsApp programs. We handle list management, compliance, and message sequencing so each channel reinforces the others instead of competing for attention.

CRM Implementation (HubSpot, Salesforce, Klaviyo)

Set up and configure the CRM that fits your business, whether that is HubSpot, Salesforce, or Klaviyo. We handle data migration, pipeline design, integration with your existing tools, and team training so the system gets used, not just switched on.

Chatbot & Conversational AI

Deploy chatbots and conversational AI across your website, WhatsApp, and app to handle support queries, qualify leads, and guide purchases around the clock. We design conversation flows that sound like your brand and hand off to a human exactly when they should.

Loyalty & Retention Programs

Design and run loyalty programs that reward repeat behavior and lift customer lifetime value. From points and tiers to referral mechanics and win-back offers, we build the program logic and the campaigns that keep it active.

What We Provide

A dedicated Email, CRM & Marketing Automation pod: strategists, automation specialists, CRM administrators, and a single account lead.
Coverage across every engagement channel, including email, WhatsApp, SMS, push, chatbots, and CRM, managed under one strategy instead of six disconnected vendors.
Platform-agnostic implementation across HubSpot, Salesforce, Klaviyo, and the messaging APIs your business already runs on.
Reporting that tracks engagement, conversion, and retention metrics against your business goals, not opens and clicks.
Continuous testing and segmentation that compounds performance over time, refining triggers, timing, and messaging with every campaign cycle.

Our Approach

Lifecycle-first

Every campaign is built around where the customer sits in their journey, not a generic send calendar.

Six connected disciplines

Email, WhatsApp, SMS, CRM, conversational AI, and loyalty run as one coordinated system.

Full-funnel coverage

From first email to repeat purchase, one pod owns acquisition, retention, and the data connecting them.

Our Email, CRM & Marketing Automation Process

Step 01

Audit

Review your current stack, data, and customer journeys to find where engagement is breaking down.

Step 02

Plan

Map the channel mix, automation flows, and CRM architecture your business actually needs.

Step 03

Build

Implement the CRM, configure automation workflows, and launch campaigns across the chosen channels.

Step 04

Optimize

Test messaging, timing, and automation, refining flows based on real engagement and conversion data.

Step 05

Scale

Expand into new channels and journeys as your customer base and data mature.

Flexible Engagement Models

Sprint

Project Engagement

A one-time CRM implementation, automation setup, or channel launch for businesses that need the infrastructure built and handed over.

Best for: Launches and tests.

Retainer

Managed Email, CRM & Automation

Ongoing management of your engagement channels, campaigns, and CRM, with continuous optimization built in.

Best for: Always-on growth.

Partner

Email, CRM & Automation-as-a-Service

A fully outsourced engagement function that runs your channels and CRM as an extension of your team.

Best for: Lean or scaling teams.

Frequently Asked Questions

What is the difference between email marketing and marketing automation?

Email marketing is the campaigns you send. Marketing automation is the system that triggers those campaigns based on customer behavior, like a cart abandonment or a signup. We build both together, so your messaging responds to what customers do, not a fixed calendar.

Which channels and platforms do you work across?

We cover email, the WhatsApp Business API, SMS, push notifications, and CRM platforms including HubSpot, Salesforce, and Klaviyo. We also build chatbots for web, WhatsApp, and app, and design loyalty program logic, so every customer touchpoint runs on connected infrastructure.

How do you decide which channels to prioritize for our business?

We start with an audit of your current customer data, purchase behavior, and existing channel performance. From there, we build a channel mix around your customers' actual habits and where engagement is weakest, not a standard template applied to every client.

What does an engagement typically involve, and what drives its scope?

Scope depends on the number of channels involved, the complexity of your CRM and existing tech stack, and how many customer journeys need automation. We scope each engagement individually after an audit, so the plan matches your actual infrastructure and goals.

What determines the investment for this service?

Investment depends on the number of channels, the complexity of your CRM setup, and how many automated journeys and integrations are required. We scope precisely after the audit rather than quoting blind, so you know exactly what the work involves.

How do you make sure automated messages do not feel robotic?

We write conversation flows and email sequences in your brand voice, then test them against real customer responses. Chatbots are scripted to hand off to a human at the right moment, and every automated journey is reviewed before it goes live.

How do you measure success across these channels?

We track engagement, conversion, and retention metrics, including open and click rates, response times, CRM pipeline movement, and repeat purchase rate, all tied back to your business goals. Reporting shows how each channel and journey is performing, not just vanity metrics like opens.

Do you handle both B2B and B2C engagement programs?

Yes. B2C programs typically lean on email, WhatsApp, SMS, and loyalty at volume, while B2B programs rely on CRM pipeline automation and nurture sequences. We build the mix around your sales cycle and customer base, not one template for both.

Can you run campaigns for international and regional Indian audiences?

Yes. We build multilingual and regionally tailored campaigns across email, WhatsApp, and SMS, accounting for local compliance requirements and communication preferences. Whether your customers are in metro India or international geographies, we adapt the channel mix and messaging to fit.

Can IMARC Amplify manage this entire function for us?

Yes. Our Email, CRM & Automation-as-a-Service model runs your engagement channels, CRM, and automation as an extension of your team, giving you full coverage without building an in-house function. We handle the strategy, the execution, the reporting, and the ongoing optimization.

Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

Let's Talk Growth

Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.

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Building Customer Relationships That Compound Revenue